Legal Marketing in 2022 – 8 Tools Attorneys Are Using For Marketing
It’s hard to predict the future, but that won’t stop us from trying! When it comes to legal marketing, what can we expect to see in the next few years? Here are a few trends that we think will shape the landscape of legal marketing in 2022 and beyond.
1. The Proliferation of AI-Powered Marketing Tools
There’s no doubt that artificial intelligence (AI) is revolutionizing the marketing landscape, especially legal marketing. In the legal industry, AI-powered tools are becoming increasingly popular for tasks like contract analysis, due diligence, and market research. We think this trend will continue to gain traction in the coming years as more and more law firms realize the potential of AI-powered marketing tools.
2. The Rise of Social Media Marketing
With over 3 billion active social media users worldwide, it is no surprise that social media marketing is on the rise. In fact, a recent study found that 74% of lawyers consider social media to be an important part of their marketing strategy. We expect this trend to continue to grow in popularity as firms look for new ways to reach and engage with potential clients. What is shocking is of the 74% of attorneys who understand social media is an important and effective aspect of their marketing strategy, not all attorneys are using social media, and worse, the ones who are only a small amount are actually using social media effectively as a way to reach a larger audience and drive potential clients to their website. Social Media is crucial for effective legal marketing.
3. The Growth of Inbound Marketing
Inbound marketing is a type of marketing focused on attracting customers through useful and relevant content. This approach has become increasingly popular in recent years as businesses have realized that traditional outbound marketing tactics like cold-calling and interruption advertising are no longer as effective as they once were. Bringing potential clients to you through content marketing is highly effective when you have a strong SEO & social media strategy to accompany the content. We expect this trend to continue as firms seek out more effective ways to connect with potential clients.
4. The Importance of SEO
Search engine optimization (SEO) is another area that we expect to see continued growth in popularity among law firms. Why? Because SEO is an incredibly effective way to attract more traffic to your website and improve your visibility in search engine results pages (SERPs). If you want your law firm to be visible online, then SEO should be a key part of your marketing strategy. When you search for “law firms near me” or “criminal lawyer in (your location)”, do you even show up on the first page? If not, that means your SEO score is low and you need help building that SEO so you can gain more visibility when people are searching for the services you provide.
5. The Need for Mobile-Friendly Websites
With over half of all web traffic now coming from mobile devices, it’s clear that mobile-friendliness is no longer a nice-to-have—it’s a necessity. If your law firm’s website isn’t optimized for mobile, you’re likely missing out on a ton of potential leads and clients. We expect this trend to continue as more people use their smartphones and tablets to access the internet. In addition to having a mobile-optimized website, you also need to focus on page speed (for desktop and mobile). More people are likely to click off your website if it is not opened and fully running within 3 seconds from the time they get to the page.
6. The Emergence of Zoom Correspondence
Covid-19 brought on quick changes in the legal system in several ways. With online course evaluations, to meetings with attorneys, and actual court hearings, Zoom is playing a much larger role in the legal world. We anticipate Zoom will be even active in the legal world beyond 2022, so it is a great idea to jump on board now with moving to more virtual options.
7. The Power of Personalization
With so much noise online, it can be tough for law firms to break through the clutter and really connect with potential clients. That’s where personalization comes in. By tailoring your content, messages, and even your website design specifically for your target audience, you can create a much more engaging and effective online experience. And we think personalization will only become more important in the coming years as competition increases and attention spans decrease. With the help of an intuitive CRM (customer relationship management) software, you are able to personalize emails, text messages, whisper voice text messages, and more. Statistics show that the recipient is more likely to open an email or view a text message when it is personalized with their name or situation.
8. The Growth of Visual Content
It’s no secret that people are visual creatures. In fact, studies have shown that articles with visuals get 94% more views than those without. And we think this trend will continue to grow in popularity among law firms as they look for more effective ways to capture attention online. After all, an image is worth a thousand words — especially when it comes to promoting your brand virally online! Conclusion: These are just a few of the trends we think will shape the landscape of legal marketing in 2022 and beyond. As you can see, there’s a lot to be excited about! So if you’re looking for ways to stay ahead of the curve, keep an eye on these trends and start incorporating them into your own legal marketing strategy today.
If you are interested in getting more clients and growing your law firm, contact BDEC Marketing Group today. We offer free consultations where you can speak with an experienced legal marketing expert. We provide website design for attorneys, social media management for law firms, business coaching, and more…..and everything we do is geared specifically for law firms. You can book your free 15-minute consultation here or give us a call at 832-303-1268.