What is SEO?
SEO or Search engine optimization is the combination of all of the plans you can use to help your site’s chances of appearing in search engine results. For instance, if you sell used cars in Houston, you want to ensure that users who type “used cars in Houston” into a search engine such as Google are shown your site as a result. SEO is the perfect way to make that happen. You have possibly heard a lot of times that Search Engine Optimization (SEO) is an important digital marketing tool, but even if you have a basic understanding of what it entails, you can yet not have a solid grasp on this complex and multifaceted creature.
SEO is made up of multiple different elements, and knowing what they’re and how they work is key to understanding why SEO is so essential. In short, SEO is important because it creates your website more visible, and that means more opportunities and more traffic to convert prospects into consumers. Beyond that, it’s a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field. So, without more ado, here is everything you want to know about SEO and why it is important in today’s digital world.
Customers of today rely on search engines to help them find everything from restaurant recommendations to B2B software providers. This means that regardless of what your business provides, your target audience is probably searching for services and products like yours on search engines such as Google. And if you want to attract them to your site, you require search engine optimization. But if you have spent much time researching your options with digital marketing, you have possibly heard that before. Once you have accepted this, though, the next logical question is how to do search engine optimization. That is why we will explain just why SEO is so important and why do you need it on your site.
It Can Help You Build Your Brand
Though branding is frequently considered a more traditional marketing strategy, while SEO falls firmly into the digital category, the 2 involve the same steps. Building a brand needs considering both what you offer, and what others say about it. And when you look at the steps involved in optimizing a site, the factors are the same. You need to make content that is in line with your audience’s interests and needs, then find ways to earn links to that content from other websites. If you keep this relationship in mind as you develop your SEO plan, you can choose keywords and make content that is in line with the image you want your brand to have. Then, your online presence will reflect your ideal branding as well as help you establish it with your target audience.
Organic Search Is Frequently the Primary Source of Website Traffic
Organic search is a huge part of the business’s site performance and a critical component of the purchaser funnel and finally getting users to complete engagement and conversion. As marketers know, Google owns an importantly big portion of the search market than competitors such as Yahoo, Bing, DuckDuckGo, Baidu, Yandex, and the many, many others. That isn’t to say that all search engines do not contribute to the visibility of the brand. They do it is just that Google owns about 75% of the overall search market. It is the clear-cut leader and thus its guidelines are essential to follow. But the remaining 25 percent of the market owned by other engines is valuable to brands, too. Google, being the most visited website in the world (and specifically in the U.S.), also happens to be the most famous email provider in the world (with more than one billion users). Not to mention YouTube is the 2nd biggest search engine. We know that a clear majority of the world that has access to the internet is visiting Google minimum once a day to get info. Being high visible as a trusted resource by Google and other search engines is always going to work in favor of the brand. Quality SEO and high-quality sites take brands there.
SEO Builds Trust and Credibility
The goal of any experienced SEO is to establish a strong foundation for an attractive site with a clean, efficient user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties. Several elements go into establishing authority regarding search engines such as Google. Furthermore, to the factors mentioned above, authority is accrued over time as a result of elements like:
- Quality backlink profiles
- Positive user behavior
- Machine-learning signals
- Optimized on-page elements and content
But establishing that authority will do for a brand than most, if not all, other digital optimizations. Problem is, it is impossible to build credibility and trust overnight just like real life. Authority is earned and built over time. Establishing a brand as an authority takes patience, commitment, and effort, but relies on providing a valuable, quality product or service that lets customers trust a brand.
Good SEO Means a Better User Experience
Everybody wants great organic rankings and maximum visibility. Some realize that optimal user experience is a large part of getting there. Google has learned how to interpret an unfavorable or favorable user experience, and positive user experience has become a pivotal element to the success of the website. Clients know what they need. If they cannot find it, there is going to be a problem. And performance will suffer. A clear example of building a strong user experience is how Google has become more and more of an answer engine providing the sought-after data directly on the SERPs (search engine results pages) for users. The intention of that’s providing users the info they’re looking for in some clicks, rapidly and simply. Quality SEO incorporates a positive user experience, leveraging it to work in favor of the brand.
Local SEO Means Increased Engagement, Traffic, and Conversions
With the rise and growing domination of mobile traffic, local search has become a fundamental part of the small and medium-sized success of businesses. Local SEO goals at optimizing your digital properties for a specific vicinity, so people can find you rapidly and simply, putting them one step closer to a transaction. Local optimizations focus on exact regions, towns, cities, and even states, to establish a viable medium for a brand’s messaging on a local level. SEO benefits do this by optimizing the website of the brand and its content, including local citations and backlinks and local listings relevant to the location and business sector a brand belongs to. To promote engagement on the local level, SEO benefits should optimize a brand’s Knowledge Graph panel. There would be a strong emphasis on user reviews on Google and other reviews sites such as Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.
SEO Impacts the Buying Cycle
Clients do their research. That is one of the big benefits of the internet from a buyer perspective. Using SEO tactics to relay your messaging for perfect deals, groundbreaking products or services, and the dependability and importance of what you offer clients will be a game-changer. It will undoubtedly positively affect the buying cycle when done right. Brands must be visible in the areas people need them for a worthy connection to be made. Local SEO enhances visibility and allows potential customers to find the answers, and the businesses providing those answers.
SEO Is Not A Cost but An Investment
An investment with a high return. By tying in SEO to Web analytics data, you can observe certain keywords having the best conversion rates for which you rank only on Google and know that you are leaving money on the table. Lifting your rank to the top three spots on the first page, where most clicks go, can offer a massive return on your modest investment into SEO. It is why SEO is likened to investing in real estate. The returns can be stupendous when you get it right.
Low Cost When Compared to PPC
Organic SEO is a low price. It prices an investment of time and patience on your part. When you discover yourself on the top of organic search engine results, you can help your SEO efforts by investing a little budget into PPC (pay-per-click) advertising. Otherwise, you can allocate budget to place text ads for that keyword you ranked for. SEO is importantly the gift that keeps on giving. As your online content matures, is indexed by search engines such as Google and you make backlinks to a piece of content, you gain authority on the exact theme or focus topic. The net effect of this is organic website traffic is brought through your keyword rankings to your site.
Your Site on The First Page of Google Organically
Most people never scroll past the 1st page of search engines. This means that if your website isn’t ranking on the 1st page of Google, or other search engines, you’re missing out on potential clicks and overall organic brand awareness. By getting the top spot on first-page search engine results, you’re guaranteeing yourself a continuous stream of organic website visitors.
Access to Data That You Can Use to Leverage Organic Lead Generation at No Price
By looking at your site’s analytics, you can see what services and products visitors are looking at on your website. You can see the search terms and queries people are using to find your website via search engines. This kind of customer data is very valuable and is simple to access with tools such as Google Search Console and Google Analytics. Using this data to your benefits is so beneficial in the long term for your website.
Good Results Need Minimal Upkeep When It Comes to SEO And Long-Term Benefits
When compared to PPC and paid advertising, the impacts of SEO are long-lasting and don’t suddenly stop paying off, that’s unless the next algorithm update from Google. So, always keep up to date with the latest info from Google and SEO professionals and experts. There’s, obviously, some upkeep when it comes to maintaining SEO and keeping top rankings on search engine results. However, it will be tough for competitors to best you when you keep practicing great SEO.
Your Competitors Are Committed to SEO And Understand Its Advantages
Now that you’ve realized the benefits of SEO and that it’s very valuable, you need to know that your competitors are already on the SEO train and are taking full benefits of it to their benefit. So, if your competitors are ranking on Google, you want to play catch-up and be certain that you’re optimizing website content for the correct keywords. Concentrate on long-tail keyword opportunities that attract modest volumes of website traffic and work your way from there.
Taking all of the above info into account, if you aren’t actively optimizing your website both on-page and off-page to work well with search engines, then you’re shooting yourself in the foot. Your business can advantage immensely from following through with few basic organic SEO. Though organic reach on digital platforms like social and search can be in decline, the benefits above show that SEO has some perfect advantages in the long run for your business. 61% of marketers say improving SEO and raising their organic presence is their top inbound marketing priority. (Hub Spot, 2019). Add to this that 57 percent of B2B marketers stated that SEO generates leads than any other marketing initiative. SEO should yet very much be a concern for your startup or small business.