In the modern world of the 21st century, the backbone of marketing your business is digital marketing. No company strives in today’s world unless it is adequately and uniquely showcased on the internet. Almost 100 percent of the customers looking for a service head towards a search engine to find it. Any company or business which does not use the digital world is destined to be left behind. Like all other business categories, law firms rely on digital marketing for their growth in this fast-paced globe. efficient digital marketing depends on several factors, including a unique and compelling website, to the limits use of social media, and high-quality content for the website. When all these factors are fused, a strong force of attraction emerges which pulls customers towards the firm. To get you to understand all the critical ingredients of digital marketing for law firms, we’re going to discuss digital marketing plans for law firms. So, sit tight and read on.
An Incredible Law Firm Website
You guessed it right, the brain of digital marketing is a website. No modern business is complete without having a secure and info website. Your website is the foremost and first source of info about your company for your customers. When a customer is interested in your law firm, he will try to find you on a search engine. He will be disappointed to see your firm does not even have a valid website. 75 percent of the people judge the quality of a firm by the appearance of its website. Your law firm website design should be responsive and user friendly. Ensure to provide fast answers to the most often asked questions. It is also the best idea to provide live client support to your law firm website visitors. It can be costly to hire customer support agents, but in the long term, it is worth it.
In case you’re on the look-up to find somebody, who can do your law firm website design for you, justlegalmarketing.com got you covered. We can design pretty and responsive sites for lawyers and can also make a law firm website for your law firm. To make the best first impression on the visitors of your law firm website, your website wants to be fast. 47 percent of the online population tends to press the back button if a website does not load within three sec. This, combined with the fact that there is no shortage of lawyer sites on the internet, you cannot afford to allow the visitor to go back and look for some other lawyer websites. You do not have to worry about the speed of your website when justlegalmarketing.com is at your disposal.
Your Website Should Be Fast
Half of the online population (47 percent, to be exact) expects a website to load in three sec or under. If it does not, the user will click the back button. You cannot afford to make this mistake. The legal field is an I need it now field and we all know there is no shortage of lawyers. So, you need to take each step you can to keep the clicks you do get. Go to Google’s Page Speed Insights and test your site speed. If it is in the red, send an email to your web team or send an email to us to fix it for you.
Your Website Needs to Be Mobile-Friendly
The great law firm marketing plan is having a mobile-friendly website design mobile traffic outpaces desktop. One key feature of a successful website for attorneys? It is mobile-friendly, meaning it is optimized for smartphones. Why? Take a look at the graph above. More than 63 percent of searches in the United State now happen on tablets and smartphones or desktop computers. Now, think back to a time where you are on a bad mobile website. Either the buttons are too little to click, the text is too difficult to read, or there is god-knows-what happening with the design. You do not just order one from Amazon, open the box, and put the batteries in. It is built layer by layer of code, and they’re a plethora of moving parts. Optimizing a website for mobile is not as simple as flipping a switch. So, you call your webmaster today and get started on the migration. Test your website on your mobile phone. Do the contact buttons work? Are the images sized correctly? Is the text big enough to read? Scrutinize it like you think a customer would. If it is not the most beautiful, easy thing you have ever seen, have your web teamwork on it.
Your Website Needs to Be Optimized for The User Experience
The perfect small law firm website designs are engaging. People judge companies based on law firm web design in 2018. People are judgmental. But hey, you know that you work in law (badum TSH). Once your website loads, users form an opinion about it in 0.5 sec. 75 percent of people have cited a law firm’s website as the number one factor in deciding the credibility of a business. Because this occurs subconsciously, all visual features of your web pages need to be tailored to psychologically encourage friendliness, trust, and authority. That goes for photos, colors, shapes, font of the text, calls to action. If it is visual, it needs to have a purpose. Not only should it appeal to the subconscious of the visitor, but your website needs to have a basic user experience (UX) in mind. User experience includes the complete interaction someone has with a website. This includes the pieces of content available, the layout, the colors, and how users are interacting with the company. People should leave your site feeling 100% satisfied.
Invest in Content Marketing and SEO
SEO or Search engine optimization is the practice of creating your website to show up higher in search engines such as Bing and Google when people search for your services. Nowadays, when people need something, they pull out their tablet and smartphone and either kind it into Google search or use voice commands to open local listings. Your law firm requires to be on page one of Google, or it can as well not be listed at all 55% of all clicks go to one of the first 3 organic search results.
Lawyer SEO organic search results in Google
To give you an example of how strong SEO can be, take a look at one of our legal customer case studies. Below is a screenshot of this law firm’s organic site visits.
Increased organic traffic from lawyer SEO
Compared to the 1st month, SEO helped by:
- 439% (percent change over one year of local SEO for law firms)
- 869% (percent change over 1.5 years of local SEO for law firms)
- Throughout the lifespan of this customer, organic search has accounted for nearly 80 percent of all web form submissions from prospective customers.
- We covered creating your website quick and mobile-friendly, which is half the battle in search engine optimization (SEO) for lawyers. Your next step is to concentrate on the other features of SEO, including:
- Adding schema for attorneys (schema = extra website code that aids search engines understand what your web page is about)
- Optimizing your landing pages for exact action related keywords, such as legal advice for retirees or corporate litigation practices
- Adding relevant markup and keywords in image, title, and heading tags
- Optimizing images and adding keyword-rich descriptions
Use Social Media to Its Fullest
They’re about 2.96 billion regular social media users on the internet as of January 2020. It is a big platform to advertise anything for your benefits. So why not utilize this platform for advertising your law firm? As a bonus, active social media accounts of your firm will count towards your law firm SEO as a whole. One big benefit of social media is that you can engage with your existing customers and new potential customers even before they’ve stepped into your firm. When you directly respond to customers’ queries through direct comments, messages, and tweets, you’re making them feel at home. They automatically develop a feeling that your firm is the client responsible and friendly at work. Social media is a strong influencer for the word of mouth and trust-based advertising. Nearly everybody uses social media, including your new customers, so maintaining an authoritative and professional profile on Twitter, Facebook, and other platforms are important to your business’s image. The big benefit that social media provides is that you can build a relationship with a potential customer before they even walk through the door. You can respond to them through direct tweets, messaging, comments, and other possibilities to be sure you are as accessible as possible to your client base.
Effective use of SEO
Search Engine Optimization (SEO) is the procedure of optimizing your website, its pages, and content in such a way that it shows up high in the search results of a search engine. The best search engine optimized website will look on top when a user searches for a product or service on the search engine. Because of tons of competition and services available nowadays, it isn’t exactly a simple task to rank up your website in the top results of a search engine. It is indeed imperative to invest in your law firm SEO. If you do not invest in your law firm SEO, your potential client would not even be able to reach your site. As a result, these potential customers will end up going to your competing firms, and you do not want that to happen. There’re elements on your website that require to be optimized for search engines such as blog content, images, videos, tags, and others. If you are looking for somebody to do your law firm SEO for you, justlegalmarketing.com is here to serve you once again. Just Legal Marketing can do all your nifty small SEO tricks for you, without you needing to get your hands in this.
Publish High-Quality Content on Your Law Firm Website
One of the most efficient ways to display your expertise and quality of work to your customers is to publish useful and high-quality content on your site. If your content proves to be useful to the readers, they will understand your firm is no slouch. These readers can finally turn into your customers in the future.
Step into E-mail marketing
Do you know anybody who does not use E-mail? You are going to have a difficult time finding someone without an email address these days. That is why using E-mail marketing is so critical for the growth of your law firm. There’re many ways you can market your firm through E-mail. You can ask your website visitors to subscribe to your e-mail newsletters. You can provide them discounts or other promos to lure them to subscribe to your emails.